Mission-Ready XR
For nearly a decade, Varjo has challenged tech giants like Apple, Microsoft, and Meta with advanced technology and creativity. Now, as the world and defense sector evolve, Varjo is refining its focus and updating its brand to reflect who it is today—and where it’s headed.
We refreshed the branding and imagery to show Varjo technology in real environments, immersive, modern, and aspirational, highlighting how it powers training and simulation with clarity and confidence.
Background.
Varjo has spent nearly a decade building strong brand recognition and commercial success as a Finnish high-tech company. By challenging leaders like Apple, Microsoft, and Meta with advanced technology and creativity, Varjo has carved a unique market position. As the world and defense sector evolve, Varjo is refining its focus and updating its brand to reflect who it is today and where it’s headed.
Concept.
With safety and stability more important than ever, Varjo aimed to show defense in a modern, relevant way. The imagery places Varjo technology in real environments, showing how it supports training and simulation. This gives defense a fresh, forward-looking perspective while reflecting Varjo’s evolving focus.
Creative approach.
The visuals show Varjo technology in real, immersive scenes where clean, refined spaces meet rugged, defense-inspired environments. Products are shown in action, demonstrating how they are used in practice. This approach makes defense feel modern and aspirational, showing how Varjo integrates seamlessly into training and simulation and creating a consistent, forward-looking visual story.
Production.
CLIENT
Varjo
Chief Marketing Office: Mikko Luhtava
Marketing and Communications Lead: Annaleena Kuronen
Senior Product Marketing Manager: Ben Cathcart
20/20
Creative Director / Director: Jyri von Schoultz
Client Director / Executive Producer: Mia Oksala
Art Director: Jenny Stringer
DP: Pithai Smithsuth
Photographer: Anton Sucksdorff
Designer: Ilkka Kärkkäinen
Music: Timo Kaukolampi
Color, VFX & SoundFX: Postcontrol
Website production: Meom