Teleport to any reality - Introducing Varjo Reality Cloud.

  • Metaverse
  • Virtual event
  • Creative Direction
  • Production
  • Direction
  • Film
  • Art direction
  • Graphic design
  • Photography
  • www

So far, Varjo has allowed users to move beyond their 2D screens and experience virtual objects or environments as perfect replicas of our real surroundings. But their ultimate goal is even more ambitious.

They want to harness the infinite computing power of the cloud to enable both capturing and sharing of the entire physical reality around us – in real time.

When time came to introduce the new innovation of the Varjo Reality Cloud to the world Varjo turned to 20/20 to create launch concept, virtual event, visuals and films to tell the story of the vision which will basically change how people around the globe interact in the future.

Approach.

The world is already suffering from Zoom-fatigue and waiting for the next form of interaction to happen. Our approach for the launch was to create a film, launch event and assets that highlights the completely new form of human interaction. The launch film and assets brings the technology alive by showcasing the new Varjo Reality Cloud in action and inspires users to participate in the next form of interaction - Virtual Teleportation.

Photorealistic virtual teleportation comes true.

For the past five years, Varjo has been on a journey to redefine reality. With their incredible team of engineers, designers, opticians, and developers, they’ve created industry-leading virtual and mixed reality hardware and software. Varjo's technology has enabled professionals across industries to train, design, do research, and collaborate in ways never seen before.

Now Varjo is proud to reveal how everything that they’ve done so far connects together for a bigger vision – a true-to-life metaverse, a shared virtual existence that’s rooted in the real world.

Varjo is developing a platform called Varjo Reality Cloud, which will allow the ultimate science fiction dream, photorealistic virtual teleportation, to come true.

Share Your Surroundings in 3D – In Real-Time

With Varjo Reality Cloud and Varjo XR-3, anybody will be able to capture their surroundings in 3D and then invite somebody else to join that same exact reality, see and hear others, and share their experience in absolute immersion.

Instead of jumping on a plane, you will be able to teleport to any location and back instantly, making your actual physical location completely irrelevant. It won’t just be a simple hologram of an object or a static reality capture; Varjo is talking about a fully immersive, photorealistic real-time 3D stream, all the way down to the last pixel. And what’s best, you’ll be able to edit and modify the shared 3D reality together as you would edit a photo or a video. Want to add in new objects or tweak existing parts of the reality? Easy. It’s just bits.

First, this will become possible for users of Varjo XR-3 and VR-3, but eventually for anybody, on any device.

Enter a Metaverse Grounded in Reality.

As counterintuitive as it might sound, this metaverse grounded in reality scales faster and more naturally than a pre-rendered metaverse that you need to build from scratch. With Varjo Reality Cloud and Varjo's XR-3 headset, you’ll be able to create a shared metaverse just by looking around and doing a real-time 3D scan of the places that are the most meaningful to you – like the Animal Crossing island on the Nintendo Switch but created by Varjo's users, from their own physical surroundings, all connected together and shared with the people they choose. It’s by far the fastest, easiest, and most scalable way of building a collaborative virtual space.

The use cases for Varjo Reality Cloud are endless, from personal connections to office life to factory work and beyond. Varjo has only begun dreaming of the end-user applications for this together with their few selected partners, and they continue to build their roadmap together with Varjo's users.

Results.

The film, site and event materials helped make Varjo the most talked XR brand and publicly enter the "metaverse market" with what was largely labeled as bleeding-edge tech. Press coverage around 100 articles reaching millions of people worldwide.

”The next giant step in VR and augmented reality may not come from Facebook, Google or Microsoft. It might just emerge from Varjo Technologies, a tiny startup in Helsinki.”
Forbes

”The Varjo Reality Cloud shares the details of a room in photorealistic detail, showing someone remotely located a view of the room in real time. Yes, you read that. “
VB Venture Beat

Production.

Client
Varjo Technologies
Chief Marketing Officer: Jussi Mäkinen
Marketing and Communications Lead: Annaleena Kuronen

20/20
Creative Director: Jyri Rapo
Client Director: Mia Oksala
Logo Designer: Marina Veziko

Film Production
Production Company: 20/20
Director: Jyri Rapo
DOP: Anton Tevajärvi
1AD: Dzen Evstigneykin
Producers: Mia Oksala, Anna Nekrasova
Line Producer: Victor Hrechanyi
Set Design: Liza Gamsheeva
VFX & Color: Post Control
Music & Sound Design: Kaukolampi

Event film Production
Production Company: 20/20
Director: Jyri Rapo
DOP: Anton Tevajärvi
1AC: Tuomas Nurmi
Producer: Mia Oksala
Gaffer: Jonatan Marila
Muah: Jenny Jansson
Color: Post Control
Music & Sound Design: Kaukolampi

Photography
Photographer: Anton Sucksdorff
Retouch: Flc

See next work:

Varjo VR-1

+