IQM Product Visualization
IQM is speeding up discoveries and breakthroughs in science and engineering with quantum computing. Their mission is to build world-leading quantum computers for the well-being of humankind now and for the future.
IQM has been selected as one of the ten most promising Finnish startups with the vision to drive disruptive advancements in quantum computing.
We're thrilled to have been a part of IQM's journey by creating their visual identity, tone of voice, story and website. At the end of 2023, we joined forces again with IQM to create new visualization to their cutting-edge products that push the boundaries of quantum computing as we know it.
Approach
IQM was on a mission to launch a series of renewed products and cloud service, that are at the forefront of paving the way for quantum advantage.
To celebrate the groundbreaking leap in quantum computing, we created visualizations for their new launches, adding the consistent and high-end IQM look and feel to their products.
Our approach was to create minimalistic 3D visuals that work in different assets and platforms. The visualizations were planned to be used in animations, website, presentations as well as in digital and print brochures.
We wanted to continue the visual story that had carried all the way from the beginning of our joint journey – clarifying the complexity of quantum computing with clean and high-quality imagery, while simultaneously positioning IQM as an ultra-modern company that brings a completely new level of thought into the field of quantum computing.
Witness the future of quantum computing unfold
The refreshed imagery included 3D visuals that represented IQM's innovations in a clean and minimatistic way, unveiling the pioneering work behind the products.
With the aim to make the visualizations feel tangible and real, the scientific and mostly monochromatic style has sparks of accent colors picked up from the IQM gradient.
The entity highlights the ground-breaking nature of IQM's quantum processors, revealing the power they harness.
Production
Client
IQM
20/20
Creative Director: Jyri Rapo
Client Director: Mia Oksala
Art Director: Jenny Stringer
Producer: Veera Moilanen
3D Designer: Santeri Kekkonen, Kristian Lindén