Distance - New dawn.
Distance Technologies is a standout emerging tech leader, pioneering the world’s first glasses-free mixed reality solution and revolutionizing how people perceive and interact with their surroundings.
Central to Distance’s visionary identity is its powerful brand imagery, which captures the essence of its innovation. 20/20 played a crucial role in shaping this identity, creating striking visuals, immersive films, and a bold visual language that reflect Distance’s mission to seamlessly merge the physical and digital worlds. Every element of the brand—from website design to storytelling—embodies its groundbreaking ethos.
Blending innovation with imagination.
Distance envisions a future where glasses-free mixed reality and visual AI are ubiquitous, transforming experiences from driving to aviation and everyday life. Through its iconic imagery and cutting-edge solutions, Distance inspires a new dimension of imagination and redefines how technology connects us to the world.
At the heart of Distance’s brand is a celebration of the three-dimensional world, brought to life through evocative and visionary imagery. The brand’s visual identity integrates technology seamlessly into everyday life, using clean, geometric forms to craft a design language that fuses natural environments with augmented graphics. This harmonious interplay between technology and nature creates a fresh, modern aesthetic that embodies Distance’s pioneering spirit.
Every aspect of Distance’s imagery reflects its mission to redefine reality, blending innovation with imagination. By emphasizing the seamless convergence of the physical and digital worlds, the brand inspires audiences to envision a future where glasses-free mixed reality becomes an integral part of everyday life.
Concept. The New Dawn.
At the core of Distance's brand is a celebration of the three-dimensional world, integrating technology seamlessly into everyday life. By utilising simplified and primitive forms, the design blends natural environments with augmented graphics, creating a harmonious and fresh interplay between technology and nature.
Distance’s brand imagery celebrates the fusion of technology with the natural world, creating a harmonious connection between the two. The visuals combine three-dimensional illustrations and photography, blending digital elements seamlessly with real-world environments. This integration makes technology feel like a natural part of the world we live in, enhancing everyday experiences.
The imagery is light and open, showcasing how digital and physical worlds can exist together without disruption. By using visuals that mix natural settings with augmented graphics, Distance’s brand conveys a vision of technology that enriches daily life, blending smoothly with the environment. Every image reflects the balance between innovation and nature, inviting viewers to imagine a world where technology feels naturally integrated into their surroundings.
Production.
Client
Distance Technologies
CMO: Jussi Mäkinen
CEO: Urho Konttori
20/20
Creative Director/Director: Jyri von Schoultz
Client Director/Producer: Mia Oksala
DP: Anton Tevajärvi
Art Director: Tino Nyman
VFX: Johan Snell
VFX: Santeri Kekkonen
Color: Postcontrol
Colorist: Mika Onnela
SoundFX: Postcontrol + Kaukolampi
Photography: Anton Sucksdorff
Retouch: Patricia Karlsson