Distance - New dawn.
Distance Technologies is a standout emerging tech startup in the mixed reality arena, pioneering the world’s first glasses-free mixed reality solution. This innovation revolutionises the way people perceive and engage with their surroundings. 20/20 played a pivotal role in shaping Distance’s brand, contributing to brand creation, film production, brand imagery, and website development.
True mixed reality without headsets.
Distance envisions a future where true mixed reality without headsets or glasses becomes ubiquitous, with visual AI reaching everyone on the planet. The practical applications are endless, from revolutionising the driving experience to enhancing pilots' situational awareness and integrating visual AI into everyday life.
By removing barriers between the physical and digital worlds, we are entering a new dimension of imagination.
Concept. The New Dawn.
At the core of Distance's brand is a celebration of the three-dimensional world, integrating technology seamlessly into everyday life. By utilising simplified and primitive forms, the design blends natural environments with augmented graphics, creating a harmonious and fresh interplay between technology and nature.
Distance’s ‘New Dawn’ film, narrated by co-founder Urho Konttori, directly engages viewers and showcases their groundbreaking mixed reality technology. The film is both inspiring and informative, presenting potential use cases and encouraging the audience to envision a multitude of future applications for this innovative technology.
Modern, Harmonious and Informative that celebrates the three dimensional world.
The base of the new Distance look and feel relies on airy and light aesthetics combined with clear typography. The three dimensional illustrations and photography works as a balancing pair to our otherwise clean and fresh approach.
Although we´re working on a deep tech space, our communicative elements will rely more on science than fiction. Our graphic elements and visual language is built upon clear typography, neatly in grid fitted layouts and “breathing” use of negative space.
All of the graphic executions aim to bring clarity into the subjects we talk about.
Brand identity.
The logo continues the modern and fresh approach of our visual language, symbolically telling the story of Distance. It represents a "Magic Window" and surface that fills with different contents, reflecting how our shapes and forms integrate into environments as if they are part of nature. This delicate interplay between technology and nature is represented through our illustrations, which occasionally feature these elements in their purest form, such as wireframes, to demonstrate how the technology perceives and interacts with its surroundings.
Production.
Client
Distance Technologies
CMO: Jussi Mäkinen
CEO: Urho Konttori
20/20
Creative Director/Director: Jyri von Schoultz
Client Director/Producer: Mia Oksala
DP: Anton Tevajärvi
Art Director: Tino Nyman
VFX: Johan Snell
VFX: Santeri Kekkonen
Color: Postcontrol
Colorist: Mika Onnela
SoundFX: Postcontrol + Kaukolampi
Photography: Anton Sucksdorff
Retouch: Patricia Karlsson