Dispelix - The unseen simplicity.

  • Branding
  • Creative Direction
  • Film production
  • Graphic design
  • Direction
  • Art direction
  • Photography
  • www

Dispelix is a designer and manufacturer that delivers visionary augmented and mixed reality waveguides. They believe the future of AR will change the way we see the world: expanding human ability and connecting people across boundaries.

20/20 Helsinki created the marketing concept, strategy, visuals, copy, film and website that tells the amazing story of the technology that pushes the boundaries of our communication and way of interacting.


While technology is driving our society forward, our everyday lives have become filled with complex interfaces and products. Buttons, screens, gadgets and peripherals are blurring our vision and have become a distraction to our focus.

Dispelix waveguide technology is creating a new world where technology does not look like technology anymore. A world where complexity is replaced by simplicity. Where unnecessary physical products and interfaces will fade away and the most advanced technologies become invisible and usable for everyone.

Concept. The unseen simplicity.

Instead of technology adding complexity, we want to tell a story how the world will soon experience unseen simplicity. And that the biggest change to both the choreography and the aesthetics for our everyday lives become possible with the technology from Dispelix.

We tell the story through three different use cases. Through these relatable stories we show how life could be made more simple. How you can change your world to the better. Reflections of another harmonious reality.

A future that is possible - the unseen simplicity.

The future is made now.

What we see today will change, How we move,
what we see,
How we communicate.
This is how we move closer,
To what will come.

Anything unnecessary,
will fade away.
Complexity is replaced with simplicity.

The biggest change, Will be unseen.

Change the way you see the world


Sr. Director, Global Marketing & Branding: Julie Basque

Creative Director: Jyri Rapo
Art Director: Jenny Stringer
Design Director: Tino Nyman
Client Director: Mia Oksala

Production: 20/20, Unboxnow
Director: Jyri Rapo, Jenny Stringer
Producer: Mia Oksala, Janyaluck Khamdaeng, Thay Littichai
DP: Anton Tevajärvi
1AD: Siraya Saicheua
Post Production: PostControl
Music & SoundFX: Timo Kaukolampi, Tuomo Puranen

Photographer: Anton Sucksdorff
Retouch: Patricia Karlsson

See next work:

Dispelix - The unseen simplicity