Dispelix - The unseen simplicity.
Dispelix is a designer and manufacturer of revolutionary see-through waveguide technology. Creating a world where technology no longer looks like technology. A world where extended reality glasses look, wear, and feel like ordinary glasses.
The future of AR will change the way we see the world: expanding human ability and connecting people across boundaries.
20/20 Helsinki created the marketing concept, strategy, visuals, copy, film and website that tells the amazing story of the technology that pushes the boundaries of our communication and way of interacting.
Background.
While technology is driving our society forward, our everyday lives have become filled with complex interfaces and products. Buttons, screens, gadgets and peripherals are blurring our vision and have become a distraction to our focus.
Dispelix waveguide technology is creating a new world where technology does not look like technology anymore. A world where complexity is replaced by simplicity. Where unnecessary physical products and interfaces will fade away and the most advanced technologies become invisible and usable for everyone.
Concept. The unseen simplicity.
Instead of technology adding complexity, we want to tell a story of how the world will soon experience unseen simplicity. And that the biggest change to both the choreography and the aesthetics for our everyday lives become possible with the technology from Dispelix.
A future that is possible - the unseen simplicity.
Reflections of another harmonious reality.
Looking back to the evolution of personal computing, the journey from mainframe computers to mobile devices and touch screens in the pockets of hundreds of millions today, there has always been a fight against complexity in the mass consumer technology.
Yet, our lives have become filled with complex interfaces and products. They are blurring our vision and have become a distraction to our focus. This is a massive challenge for the whole industry.
With the vision film we wanted to showcase Dispelix as the frontier of AR and tell a deeper story through vision film how the AR technology will change the way we work, interact, communicate, play and generally live our everyday lives in the future.
Simplified and harmonious future.
We want to create tension and interest towards the company through these new narratives, visuals and mood created and to make the viewer feel that the future scenarios envisioned here are just around the corner and Dispelix is the one that makes the more simple and harmonious future possible.
Brand film.
The brand film shows the relatable stories and how life could be made more simple. Through the simplicity that could be if we give in to intuition and let our senses guide us.
Through these relatable stories we show how life could be made more simple. Reflections of another harmonious reality that is already at your grasp.
The future is made now.
What we see today will change, How we move,
what we see,
How we communicate.
This is how we move closer,
To what will come.
Anything unnecessary,
will fade away.
Complexity is replaced with simplicity.
The biggest change, Will be unseen.
Change the way you see the world
Production.
Client
Dispelix
Sr. Director, Global Marketing & Branding: Julie Basque
20/20
Creative Director: Jyri von Schoultz
Creative / Director: Jenny Stringer
Design Director: Tino Nyman
Client Director: Mia Oksala
Junior Producer: Veera Moilanen
Vision Films
Production: 20/20, VS
Director: Jyri von Schoultz, Jenny Stringer
Producer: Mia Oksala
DP: Pithai Smithsuth
Post Production: PostControl
Stylist: Yoonsik Kim
Brand Film
Production: 20/20, Unboxnow
Director: Jyri von Schoultz, Jenny Stringer
Producer: Mia Oksala, Janyaluck Khamdaeng, Thay Littichai
DP: Anton Tevajärvi
1AD: Siraya Saicheua
Post Production: PostControl
Music & SoundFX: Timo Kaukolampi, Tuomo Puranen
Photography
Photographer: Anton Sucksdorff
Stylist: Yoonsik Kim
Retouch: Patricia Karlsson