Blueprint Genetics - Be the One.

  • Campaign
  • Creative Direction
  • Film production
  • Direction
  • Film
  • Photography
  • Careers

Blueprint Genetics wanted the professionals in the field of genetics to join their incredibly talented team. What they do is groundbreaking - combining technology and the most complex human genetics to save lives.

20/20 teamed up with Blueprint Genetics to create a campaign that evokes emotions and finds a strong reason for the professionals to join the ride into the future of clinical genetic testing.

Background.

How to find the best talents in the world to join Blueprint genetics? They are probably used to get messages like “join us, the growing startup that offers a relaxed atmosphere with high salary and lots of perks.”

So how do we differentiate from that? What makes your business and company unique? People want to be part of something bigger than themselves. They want to be in a situation where they feel that they are doing something for the greater good.

Concept.

What Blueprint Genetics has to offer is being part of the crew that ultimately saves lives. Blueprint Genetics is committed to the individual ones. Being part of the crew that makes a difference. Combining the highest technology with the most human matters. Respect for human lives. Being the one that drives the future of clinical testing forward.

Execution.

We wanted to highlight the impactful stories where groundbreaking discoveries has been done through genetic testing. These groundbreaking stories worked as powerful emotional and visual journey before calling all the professionals to join the ride into the future of genetic testing.

Media.

Purpose is to drive people to the Blueprint Genetics careers web page where we deepen the story, introduce Blueprint Genetics personnel who tell their story and experiences, inform about the open positions and showcase all the possibilities that Blueprint Genetics has to offer.

The campaign and the stories will be shared in social media with various films, stories and impactful visuals.

Production.

Client
Blueprint Genetics
Senior Director, CX & Brand: Sofia Lund
Manager, Brand Communications: Juulia Simonen

20/20
Creative Director: Jyri Rapo
Client Director: Mia Oksala

Film
Production: 20/20
Director: Jyri Rapo
Producer: Mia Oksala
DP: Anton Tevajärvi
1st AC: Ludvik Pruszkowski
Gaffer: Baptiste Brousse
Fixer/Scout: Renata Pepper
Color: Grade One

Photography
Photographer: Anton Sucksdorff
Retouch: flc helsinki

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