Varjo XR-1: Absolute immersion.

  • Mixed Reality
  • Real-time graphics
  • Art direction
  • Direction
  • Photography
  • Film

Varjo’s XR-1 Developer Edition has quickly become the most demanded mixed reality product for professional users. Mixing real and virtual content into a seamless experience is one of the key challenges for developers. For XR-1 Developer Edition users, reprogramming reality just got effortless with the new real-time chroma key and marker tracking features.

Varjo is the world's first company that launched the chroma keying in real-time for mixed reality devices. 20/20 created the launch film together with Varjo´s R&D team and showed how the virtual and physical fully merge together.

Varjo sets the new standard in mixed reality.

Varjo sets again the new standard in mixed reality by introducing the real-time Chroma Key & Varjo Marker features that enable absolute immersion of physical objects inside virtual worlds. The film is all about Varjo´s R&D team and the ground-breaking technology that they deliver. We wanted to showcase the technological aspect in cinematic and interesting way, but the main hero of the film was Varjo´s spokespersons and the story they had to tell. The chroma key film mixes real and virtual content seamlessly together in an impactful way showcasing the chroma-key technology in a totally new environment.

A whole new range of benefits for industrial mixed reality.

With the new chroma key feature in mixed reality enterprise customers can seamlessly integrate virtual and real worlds, interact with photorealistic virtual content as they would in real life.

Imagine sitting in a replica of a plane cockpit and being able to look outside and see yourself flying over Tokyo, New York or Calcutta. Or imagine sitting in a car and being able to replace the interior with designs that are not yet reality, changing them with a click of a button and interacting with your colleagues while doing it. Or holding a 3D printed object in your hand and ‘dressing’ it instantly to look like a material-finished product.

Production

Client
Varjo Technologies
Chief Marketing Officer: Jussi Mäkinen
Marketing and Communications Lead: Anna-Leena Kuronen
Product Manager: Marcus Olsson
Senior Visual Designer: Gabrielle Iskandar
Lead Computer Vision Developer: Ville Timonen

20/20
Creative Director: Jyri Rapo
Client Director: Mia Oksala

Film Production
Production Company: 20/20
Director: Jyri Rapo
DOP: Anton Tevajärvi
Producer: Mia Oksala
Gaffer: Aki Karppinen
Grip: Juha Niska
Grip Assistant: Jutta Nummela
Camera Assistant: Teemu Koivisto
Production assistant: Aleksi Jokela
Make Up & Hair: Kiira Muesa
Color: Post Control
SFX: Jani Saajanaho

See next work:

Varjo: Mixed Reality test shoot

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