Loupedeck CT

  • Art direction
  • Tone of voice
  • Direction
  • Production
  • Film

Loupedeck Creative Tool is the most powerful and adaptable editing console designed for pros. With a seamless editing experience for photo, video, music and design Loupedeck CT erases the barriers between your software and the editing tools you use. Loupedeck turned to 20/20 to create a new tone of voice, product film and still images for the product launch.


Our goal was to give Loupedeck a voice that resonates with the target audience and separates Loupedeck from the competition. And to clearly convey what Loupedeck CT is, who it’s for, and how it’s gonna’ rock your world with faster and smoother editing.


The goal of the product film was to inspire and introduce the Loupedeck Creative Tool. The starting point of the product film was to evoke memories of the time when the processing of images and films was done by hand and took a lot of time and effort. Craft is still important, but technology offers many new innovations that can create even greater results.

The film is all about Loupedeck CT and how it´s designed to enhance how you work during every part of the editing process.


Co-Founder, CMO: Felix Hartwigsen
Marketing Manager: Valeriya Kostyukovskaya

Art Director: Jyri Rapo
Client Director: Mia Oksala
Website - Copywriter: Lissu Moulton

Film Production
Production Company: 20/20 & VS
Director: Jyri Rapo
DOP: Pete Smithsuth
Producer: Mia Oksala
VFX: Post Control
SFX: Jani Saajanaho

See next work:

Loupedeck Live