New era of female health
Chewable Science™ is a science-backed supplement brand built by women, for women. We helped position it as expert, trusted, and human-centered through branding, brand imagery, and packaging design.
By combining science-driven visuals, nature-inspired photography, and warm, earthy tones, we created a modern, approachable identity that conveys care, energy, and wellbeing. Minimalistic graphics and lab-style imagery reinforce credibility while keeping the brand fresh, confident, and authentic.
Background.
The women’s health and wellness market is rapidly growing. Yet energy, focus, and wellbeing are under pressure, and existing solutions feel confusing and disconnected. Chewable Science™ is a science-backed supplement brand built by women, for women. We positioned Chewable as a trusted, expert, and human-centered brand, combining proven health insights with an empathetic approach to women’s wellbeing.
Visual & Brand Strategy.
Our goal was to present Chewable in a way that empowers and engages its audience. By simplifying its essence, we made the brand approachable without losing depth. The brand combines human-, science- and nature-focused photography with soft lighting, warm earthy tones, and a clean aesthetic. This creates a modern, approachable identity that resonates with women while conveying care, energy, and Chewable’s mission to help them thrive.
The concept.
The concept was realized through minimalistic, science-driven visuals paired with authentic, nature-inspired photography. Earthy tones with subtle lighter accents are complemented by clean graphical elements to create a calming, rich, and contemporary visual language. Lab-style imagery adds contrast, reinforcing Chewable’s credibility and ensuring the brand feels fresh, confident, and authentic.
